Arcaea today launched its first ingredient technology, ScentARC—as a new solution for deodorant brands.

ScentARC was developed through a biology-first technology platform which leveraged machine learning, high throughput screening, and skin microbiology research.

ScentARC technology is designed to target specific underarm microbes. It shifts a user’s odor profile by selectively and naturally preventing production of odorous compounds without antimicrobials or masking smells.

In a third party consumer panel, 87% of participants said the technology prevented bad smells from developing throughout the day. 100% said they found the product to be gentle and non-irritating.

Jasmina Aganovic, CEO of Arcaea, says, “Our mission is to make biology the most desired technology in beauty. When it comes to the $25B deodorant category, the underlying science relies on approaches developed in the 1800s: masking smells, killing odor, or blocking and absorbing sweat. We saw a better solution through biology using technologies that didn’t exist until recently.”

Arcaea has already garnered sampling interest for this new active from hundreds of brands worldwide looking to partner on better deodorant formulation.

Jennifer Cookson, Sr. Director of Development of Arcaea, says, “The value of the ScentARC technology is that it enables formulators to work outside the traditional tool set of approaches and ingredients. It allows for a product to be differentiated and addresses the evolution of consumer expectations around safety and efficacy.”

Arcaea continues to invent novel solutions that can deliver new functionality and performance across skincare, bodycare, haircare, and suncare.